Rock&Ride 深圳万象天地快闪店|Rock&Ride Pop-up Store, Shenzhen
在整体与细节的交融中,
In the blending of the whole and the details,
实现空间的流动性。
The fluidity of space is achieved.
开放布局中的金属触感,最大化快闪店的厚重感,创造最直接、最容易被公众辨识的符号化形象,将品牌“轻”的快闪行为变成建筑化的“重量级”发声。
The metallic touch in the open layout maximizes the heaviness of the pop-up store, and creates the most direct and easily recognizable symbolic image by the public. The design turns the brand’s “light” pop-up behavior into an architectural “heavyweight” statement.
建筑设计的灵感来自于重工领域的燃料塔和喷射装置,以“蓄能”与“喷发”的动势统领创作。主立面上部体量外挑,并被一个面向主街翘起的斜面切断,漏出圆柱内部空腔,空腔内置入锥形金属内壁,拟合喷射器的形态,并配上火焰般的灯光,将入口前场空间打亮,形成浓厚的氛围感。
The architectural design is inspired by the fuel towers and injection devices in the heavy industry, with the momentum of “energy storage” and “eruption” guiding the inspiration. The upper volume of the main facade is overhanging and cut off by a tilted plane facing the main street, revealing the internal cavity of the cylinder. A tapered metal inner wall is embedded in the cavity, fitting the shape of an injector, and equipped with flame-like lights. It brightens the space in front of the entrance and creates a strong sense of atmosphere.
街区型商业的突破点在于开放的拥抱城市空间,营造良好的城市生活体验。临时建筑被一片城市花园所包围,从而建筑形象的打造更需要平衡艺术性和全群体覆盖的大众包容度。裸露的金属外立面和极具几何感的构件,展现出粗犷而坚固的工业风格,既可以助力品牌的发声,也为城市面貌的更新注入新的活力。
The breakthrough point of block-type businesses is to openly embrace urban space and create a good urban life experience. The temporary building is surrounded by an urban garden, so the architectural facade requires a balance between artistry and public tolerance that covers the entire group. The exposed metal facade and highly geometric components show a rough and solid industrial style, which can not only help the brand’s voice, but also inject new vitality into the renewal of the city’s appearance.
项目采用了以退为进的方式形成充足的城市灰空间,解决了快闪店人流高峰期室外排队的遮阳避雨问题,同时将场地还给城市,用开放的态度拥抱公共人群,成为城市生活的发生地。这种“退”撕开了商业空间与城市空间的区隔,为室内空间创造了层次丰富的接口。
The project adopts the method of retreat to advance to form sufficient urban gray space, which solves the problem of sunshades and rain shelters for outdoor queues during the peak period of pop-up stores. At the same time, it returns the site to the city, embraces the public with an open attitude, and becomes urban life. place of occurrence. This “retreat” tears apart the distinction between commercial space and urban space, creating a rich-layered interface for indoor space.
将建筑沿街面完全打开,通过玻璃幕墙将室内商业氛围展现给公众,形成虹吸效应。顶部设置美式公路牌,突破建筑限高将品牌信息传达至整个商街。契合品牌的内核精神,富有激情与力量感,寓意给自由的骑士注入源源不断的动力。
The building is completely open along the street, and the indoor commercial atmosphere is displayed to the public through the glass curtain wall. An American-style highway sign is set on the top to break through the building height limit and convey the brand message to the entire shopping street. It is in line with the core spirit of the brand, full of passion and power, and means to inject continuous power into the free knights.
室内布局采用高效的布置方式,沿幕墙设置贴边展柜,最大化产品识别度。在环形动线的节点区域,将建筑外部的圆柱体插入室内,与建筑语言形成呼应,并在空腔内设置艺术装置。
The interior layout adopts an efficient layout, and side display cabinets are set up along the curtain wall to maximize product recognition. In the node area of the circular circulation line, a cylinder from the outside of the building is inserted into the interior to echo the architectural language, and art installations are set up in the cavity.
在空间上空悬挂二手波浪板制作的条状天花,勾勒出空间走向,同时提升与外立面呼应的粗粝感。装置艺术家创作的机械心脏及花艺装置则弥补了与银饰呼应的精致感和灵动感,增加室内空间艺术氛围和视觉记忆点。
A strip ceiling made of second-hand corrugated boards is hung over the space to outline the direction of the space and at the same time enhance the roughness that echoes the exterior facade. The mechanical heart and floral installations created by installation artists complement the exquisiteness and agility that echo the silver jewelry, adding to the artistic atmosphere and visual memory of the indoor space.
从室内家具到城市座椅,再到Logo设计,都是圆柱符号的变体,母题的统一将设计的整体性提升到新的高度。设计洞悉人们的生活方式和精神诉求,创造出有价值、可持续的新空间。这些“出乎意料”的生活样本,通过不同的场景体验设置来叙述空间故事。人与空间的价值不断重构,承载新兴的生活方式、植根内心的情感链接和可持续发展的未来方向。
From interior furniture to city seats to logo design, they are all variations of the column symbol. The unity of the motif elevates the integrity of the design to a new level. The design has insight into people’s lifestyles and spiritual aspirations, and creates valuable and sustainable new spaces. These “unexpected” life samples narrate space stories through different scene experience settings. The value of people and space is constantly reconstructed, carrying emerging lifestyles, emotional connections rooted in the heart, and the future direction of sustainable development.